04/07/2008 21:12. Heineken is to add a new dimension to its marketing by opening a unique, ultramodern concept store: Heineken The City.

Launching tomorrow (July 5) in the brewer’s home city of Amsterdam, the store comprises of six buildings where special products and services will be sold in the sphere of music, fashion, travel s international network, and the brand’s foreign and domestic sponsorship activities.

Marketing manager of Heineken Netherlands Herwin van den Berg, said, “Heineken The City is not a catering establishment but a concept store that stimulates all sense and where real Heineken ‘wanna-haves’ are for sale.

“We literally want to bring ‘Heineken - Serving the planet’ to life with this store. With beautiful products and exclusive services the Heineken... // Utalkmarketing