When Ford recently dropped official pricing information on its new 2009 F-150 to combat declining sales, the automaker said it would offer "better-equipped trucks at a greater value than the competition." And while the new Ford does start out at approximately $850 less than its Auburn Hills rival , the 2009 Ram, now it looks like Dearborn will lose its edge -- Dodge is launching the new 2009 Dodge Ram 1500 with up to $1000 in extra cash on the... // MotorTrend Magazine

The $1000 incentive will be offered on crew cab and quad cab models of the Ram 1500. The regular cab will carry a $500 incentive. New Rams already come with a lower MSRP and more standard equipment than comparable 2008 models. For instance, a 2009 Ram quad cab SLT lists at $30,375, about $1000 less than a 2008 model, and comes with four-wheel anti-lock brakes and side curtain airbags. Of course, 2008 Rams currently carry as much as $10,500 in... // Automobile Magazine

When Dodge launched the radical 1994 Ram, it knew there wasn't much to lose.

While Rams were well known for their Cummins diesel engines and an ability to work hard, their styling was positively antique. GM and Ford re-designed their full-size trucks several times during the Ram's lifespan.

Then came the Peterbilt face, flush glass, wrapped headlamps, and flared fenders without forgetting how to work for a living. Fifteen years later, Ram makes major advancements on a proven formula. "We built a range of concept trucks that we took to clinics, including one that was intentionally not 'Ram-like'," said Mark Allen, Chief Designer. "We heard loud and clear that people wanted the look we own with Dodge Ram - bold, powerful and capable. We knew we had to build on that theme."

Without a... // Daily Camera

When Dodge launched the radical 1994 Ram, it knew there wasn't much to lose.

While Rams were well known for their Cummins diesel engines and an ability to work hard, their styling was positively antique. GM and Ford re-designed their full-size trucks several times during the Ram's lifespan.

Then came the Peterbilt face, flush glass, wrapped headlamps, and flared fenders without forgetting how to work for a living. Fifteen years later, Ram makes major advancements on a proven formula. "We built a range of concept trucks that we took to clinics, including one that was intentionally not 'Ram-like'," said Mark Allen, Chief Designer. "We heard loud and clear that people wanted the look we own with Dodge Ram - bold, powerful and capable. We knew we had to build on that theme."

Without a... // Colorado Daily

Analysts who speculated that the 2009 Dodge Ram 1500 would launch with incentives were right. The redesigned full-size pickup is pulling onto dealership floors and lots with incentives of up to $1,000.

Pickup buyers who complete their deals before Sept. 30 will get $1,000 cash allowance on the Ram 1500 quad cab style or its new crew cab version. Customers who buy the regular cab style receive $500 cash allowance.

Incentives are typically applied to vehicles near the end of the model year, when automakers and their dealers are trying to shed the old model before the new model years version rolls off the production line.

I dont believe (Chrysler has) ever launched the Ram with incentives, said Jessica Caldwell, an industry analyst with auto information website Edmunds.com, today. You... // St. Louis Post-Dispatch

It wasn’t all that long ago that the domestic automakers launched almost every new car with some sort of incentives. But as Detroit’s Big Three have attempted to wean themselves of incentives, we’ve seen fewer and fewer launches with discounts right off the bat, especially among hot-selling trucks. The recent economic downturn and high fuel prices have done some crazy things to the truck market, so it comes as no real shock that the... // LeftLane News