27/08/2008 16:23. While the Ram always chased the leaders, running third in sales behind the Ford F-150 and Chevrolet Silverado 1500, it's now setting higher standards instead of trying to reach them.

Here's just one example: the seats. They were always a pain in my back, particularly the small of my back. They were as comfortable as plywood covered in cheap fabric and should have been banned by the Geneva Conventions. The new seats are downright comfortable. After two days of driving a variety of Rams, there were no aches or pains. The seats have nice bolsters to hold you in place when driving off-road and are cushy on the highway. The key to a good seat is not so much noticing it, but, rather, not noticing it, and in the new Ram I was quickly oblivious to my own comfort.

There is innovation all around... // DetNews.com