Autoblog (Enlarge photo)

02/07/2008 04:40. Click for hi-res gallery of the Alfa 8C Competizione

When Alfa Romeo announced it was actually building the 8C Competizione, we had but to applaud. The automaker slashed its own marketing budget to finance the car's manufacturing, justifying that the halo supercar would do more for the brand's image than any television ad ever could. (Then they did it again with the Spider version.) Right they were, and we wish more automakers would think that way. The latest reports indicate that Alfa Romeo is following its own example, so while CEO Luca de Meo campaigns within the Fiat hierarchy for an even more hard-core version to wear the vaunted GTA badge , some of his subordinates are thinking a... // Autoblog