Reuters (Enlarge photo)

26/06/2008 03:35. “company said it would continue to run the ad for the Lancia Delta in Italy and in other European countries as the car is released there.” // Hollywood Reporter

21/06/2008 09:40. According to Olivier Francois, Chief Executive Officer of Lancia, Richard Gere was chosen for a recent ad for the Lancia Delta because he "is not merely a fine actor; not merely one of the most famous men in the world. He is a man with a great difference: the ability to combine talent, fame and style with great character. I'm talking about his commitment to peace." That affinity for peace stretches especially towards the people of Tibet, a people who's autonomy from China Gere supports.

This commercial, which you can watch after the break, features Gere driving a new Lancia Delta from Hollywood to Tibet in just 30 seconds and aired in Italy. After reports of the commercial appeared in Chinese newspapers, China... // Autoblog

Total: 25 news articles, 3 photos
First News Article: Reuters, 21/06/2008 00:03