Fiat ad slammed for misleading green claims

25/06/2008 18:59. “Staff Campaign 25-Jun-08, 08:45 LONDON - The ad watchdog has banned two print ads for Fiat because for making misleading claims over the price of the” // Brand Republic

25/06/2008 17:23. Fiat is the latest brand to face criticism from the advertising regulator for environmental claims after it boasted of its cars' low carbon dioxide emissions in two press ads.

The Advertising Standards Authority also upheld complaints against Fiat for potentially misleading price claims because the models depicted in the ads were not available at the advertised price.

The press ads, which ran in February, featured two different headlines: "E CO2 NOMY OF SCALE" and "LESS CO2 NO CONGESTION CHARGE". In both ads the word "CO2" was coloured green.

Both ads depicted four models of Fiat, each described with a model name, price and specification.

The headlines prices, qualified with the word "from", were for bottom-of-the-range models, while the prices for the low CO2 emissions models... // guardian.co.uk