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Ford Fiesta
Ford Fiesta
Times Online
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31/08/2008 07:11. Ford has such high hopes for its new Fiesta, the company believes it is its “most significant global vehicle product since the Model T” — the first mass-produced affordable car, that set the world in motion in 1908. I wouldn’t go quite so far myself, but you can see why Ford is saying it. With sales of its traditionally large cars and trucks plummeting in its native US and losses mounting, the company is betting the farm on the Fiesta. If you’d tried to sell a car like this in the United States 10 years ago, you’d have been laughed out of the showroom, but that’s exactly what Ford is planning to do from 2010.

This Fiesta will be built on three continents and sold on five. Hyperbole aside, it is at least the most important new Ford of the past 10 years. And if it fails, we... // Times Online

Total: 7 news articles, 2 photos
First News Article: U.S. News Rankings & Reviews, 26/08/2008 02:04


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