| Ford Fiesta 31/08/2008 07:11. Ford has such high hopes for its new Fiesta, the company believes
it is its “most significant global vehicle product since the
Model T” — the first mass-produced affordable car, that
set the world in motion in 1908. I wouldn’t go quite so far
myself, but you can see why Ford is saying it. With sales of its
traditionally large cars and trucks plummeting in its native US and
losses mounting, the company is betting the farm on the Fiesta. If
you’d tried to sell a car like this in the United States 10
years ago, you’d have been laughed out of the showroom, but
that’s exactly what Ford is planning to do from 2010. This Fiesta will be built on three continents and sold on five.
Hyperbole aside, it is at least the most important new Ford of the
past 10 years. And if it fails, we... // Times Online
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