Mercury will offer smaller cars and crossovers, while the company's Lincoln brand will only offer larger automobiles, The Detroit News reported Saturday.

"Mercury and Lincoln will complement each other," said Derrick Kuzak, Ford's global product chief. "Lincoln will start with mid-sized sedans and move up from there."

The newspaper reported that previously Ford planned to scuttle the Mercury brand while expanding its Lincoln division.

Dealers, however, were skeptical, noting Mercury brings a different demographic into the showroom than other Ford brands, the... // Post Chronicle

Mercury will offer smaller cars and crossovers, while the company's Lincoln brand will only offer larger automobiles, The Detroit News reported Saturday.

"Mercury and Lincoln will complement each other," said Derrick Kuzak, Ford's global product chief. "Lincoln will start with mid-sized sedans and move up from there."

The newspaper reported that previously Ford planned to scuttle the Mercury brand while expanding its Lincoln division.

Dealers, however, were skeptical, noting Mercury brings a different demographic into the showroom than other Ford brands, the newspaper reported.

"Mercury... // Stockhouse

Ford Motor Co. will reposition Mercury as an entry-level premium brand that will support Lincoln, according to senior executives.

Lincoln will no longer get any smaller vehicles, as had been planned, while Mercury will only get smaller cars and crossovers, said Derrick Kuzak, Ford's global product chief.

"Mercury and Lincoln will complement each other," Kuzak told The Detroit News Thursday. "Lincoln will start with midsized sedans and move up from there."

Until recently, Ford had planned to eliminate the Mercury brand and give Lincoln a wider range of products. Dealers were skeptical, pointing out that Mercury brings a different demographic into the showroom than any other Ford brand -- a fact Kuzak acknowledged.

"Mercury brings a younger, more female customer than the Ford brand,"... // DetNews.com