04/07/2008 18:09. When the magical 1980 Phillies season was about to begin, Mike
Schmidt received a $5,000 promotional contract to wear Nike spikes
and the promise of a bonus depending on how things went. Regrettably, the shoes hurt Schmidt's feet, particularly on the
unyielding turf of Veterans Stadium, and Schmitty solved the
problem by cutting the logos off a pair of bright red Brooks spikes
and sewing homemade Nike logos in their place. The way Schmidt saw it, Nike got the exposure it paid for, and his
tootsies felt better. Win, win. Brooks didn't share his view when the subterfuge was discovered,
however, leading to some brief, entertaining legal action and,
eventually, a comfortable pair of legitimate Nike shoes for
Schmidt, who stayed with that company - and actually wore the shoes - until... // Philadelphia Inquirer