The current Ford Taurus was unveiled in early 2007 as the 2008 Ford
Five Hundred. It was then renamed to Taurus in an effort to take
advantage of the nameplate’s strong mindshare. The car was
“facelifted” to give it more style than the original
2005 Five Hundred. Unfortunately, the move was not enough to boost
sales or public perception of the model.
As a result, Ford CEO Alan Mulally ordered a complete redesign.
Less than six months ago, he told the press the 2010 Taurus would
be “the one we should have made originally.”
Ford has decided to combine elements of its “Bold
American” and European “Kinetic” design language
for the 2010 model. While this isn’t Ford’s all-new
design language (which will debut in several years), it... //
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