05/08/2008 10:05. “with more sought-after models, such as the Civic. Honda has already mapped out some measures to ease the imbalance in North America, its biggest market.” // Scotsman

04/08/2008 15:56. Like the rest of the industry, Japan's No.2 automaker has been hit by sinking sales of sport utility vehicles and other light trucks amid rising fuel prices, and is scrambling to substitute output of such gas-thirsty vehicles with sought-after cars such as the Civic model.

While some measures have been mapped out to ease the imbalance in North America, Honda's biggest market, CFO Yoichi Hojo said the adjustments were incremental and not enough to fully address the problem in the short term.

"We don't have enough Accords, Civics and Fits in the United States," he said, explaining the unexpected 9.2 percent fall in adjusted U.S. sales last month.

"This shortage of supply and inventory is going to last through the business year."

Hojo said Honda lowered its initial U.S. retail sales... // Forbes

Total: 11 news articles
First News Article: guardian.co.uk, 04/08/2008 15:48