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05/09/2008 10:55. Honda introduced its original Insight in 1999 as the first mass produced hybrid vehicle in the United States. In 2006, Honda retired the model due to sluggish sales. But now in the face of increasing hybrid popularity and competition from Toyota and GM, Honda has decided to rework the Insight and has just announced a new 5 door hatchback version which aims to sell for less than the Toyota Prius.

If Honda follows through with its claims, it will be targeting yet another segment in the blossoming hybrid market. The Toyota Prius caters to midrange buyers with its $22,000 starting price point, the Chevy Volt continues to fluctuate between $30,000 and $40,000 which targets a wealthier demographic. And now, theres the Honda Insight with rumors putting its price tag at about $19,000.

That... // TECH.BLORGE.com