Car firm's environmental credentials are misleading

08/10/2008 21:48. The Lexus poster and national newspaper adverts also portrayed speed in a way that might have encouraged motorists to drive irresponsibly, according to the watchdog.

It relates to a campaign for the Lexus RX400h hybrid, which was headlined: "Put your carbon foot down". It showed an image of the car with its wheels moving against a blurred background. // Scotsman

08/10/2008 21:27. A LUXURY car manufacturer's environmental claims misled the public, the Advertising Standards Authority has ruled.

The Lexus poster and national newspaper adverts also portrayed speed in a way that might have encouraged motorists to drive irresponsibly, according to the watchdog.

The ruling relates to a campaign for the Lexus RX400h hybrid, which was headlined: "Put your carbon foot down."

It showed an image of the car with its wheels moving against a blurred background.

The Lexus hybrid drive advert included the vehicle's carbon emissions of 192g of CO2 per km in the small print, and claimed it was "better for the environment but without the compromise".

The ASA, which received eight complaints, found that the adverts breached the advertising code.

Surrey-based Lexus (GB)... // Motors Today