Scion's August sales in the United States tumbled nearly 20 percent from a year earlier. So far this year, sales are up 2 percent - a noteworthy increase given the tough auto market. But that's compared to a remarkable slump for the brand in 2007, and it pales next to the growth of Toyota's and other automakers' small cars.

"There's real, viable opportunity for these models," said Rebecca Lindland, auto analyst with the Waltham, Mass.-based consulting firm Global Insight. "It seems a little bit strange that they wouldn't be saying, 'Hey, you know what, we've got a really big chance here, let's go for it.' "

Toyota Motor Corp. launched Scion in 2003 with two models: The xA, a stout, subcompact hatchback, and the xB, a boxy, five-door wagon. It rolled out the tC, a small coupe with a... // The Olympian

Toyota Motor Corp. launched Scion in 2003 with two models: The xA, a stout, subcompact hatchback, and the xB, a boxy, five-door wagon. It rolled out the tC, a small coupe with a sportier look, a year later. In 2007, it replaced the xA with the similar xD.

Toyota priced the cars inexpensively and made them highly customizable, with options like fancy wheel covers and an array of audio upgrades. No-haggle pricing in hip showrooms was designed to make the purchase process easier on young buyers.

Toyota executives say Scion was never meant to be a top-selling brand, but is more about appealing to Generation Y and, ultimately, hooking its members as long-term customers.

Indeed, Scion buyers are the youngest in the industry, with a median age 20 years younger than Toyota's 52, said Scion... // AZ Central.com

NEW YORK - Five years after Toyota rolled out a hip, inexpensive and fuel-efficient brand called Scion, the Japanese automaker still sees it as a tool to attract young buyers. But slowing sales of Scion's eye-catching vehicles indicate they may be losing some cachet.

Scion's August sales in the United States tumbled nearly 20 percent from a year earlier. So far this year, sales are up 2 percent - a noteworthy increase given the tough auto market. But that's compared to a remarkable slump for the brand in 2007, and it pales next to the growth of Toyota's and other automakers' small cars.

"There's real, viable opportunity for these models," said Rebecca Lindland, auto analyst with the Waltham, Mass.-based consulting firm Global Insight. "It seems a little bit strange that they wouldn't... // Tampa Tribune

By DAN STRUMPF, AP Business Writer Fri Sep 12, 4:25 PM ET

NEW YORK - Five years after Toyota rolled out a hip, inexpensive and fuel-efficient brand called Scion, the Japanese automaker still sees it as a tool to attract young buyers. But slowing sales of Scions eye-catching vehicles indicate they may be losing some cachet.

"Theres real, viable opportunity for these models," said Rebecca Lindland, auto analyst with the Waltham, Mass.-based consulting firm Global Insight. "It seems a little bit strange that they wouldnt be saying, Hey, you know what, weve got a really big chance here, lets go for it."

Toyota priced the cars inexpensively and made them highly customizable, with options like fancy wheel covers and an array of audio upgrades. No-haggle pricing in hip showrooms was... // New Hope Courier

In thgis June 1, 2008 file photo, a lone rabbit passes by a long line of unsold 2008 Scion Xb sedans at a Toyota/Scion dealership in the east Denver suburb of Aurora, Colo. Five years after Toyota Motor Corp. rolled out a hip, inexpensive and fairly fuel-efficient brand called the Scion, sales figures indicate it may be losing some cachet.

Five years after Toyota rolled out a hip, inexpensive and fuel-efficient brand called Scion, the Japanese automaker still sees it as a tool to attract young buyers. But slowing sales of Scion's eye-catching vehicles indicate they may be losing some cachet.

Scion's August sales in the U.S. tumbled nearly 20 percent from a year earlier. So far this year, sales are up 2 percent - a noteworthy increase given the tough auto market. But that's compared to a... // Kansas City Star

Press of Atlantic City (Enlarge photo)

In thgis June 1, 2008 file photo, a lone rabbit passes by a long line of unsold 2008 Scion Xb sedans at a Toyota/Scion dealership in the east Denver suburb of Aurora, Colo. Five years after Toyota Motor Corp. rolled out a hip, inexpensive and fairly fuel-efficient brand called the Scion, sales figures indicate it may be losing some cachet.
AP Auto Writer Tom Krisher in Detroit contributed to this report. // Press of Atlantic City

NEW YORK (Associated Press) - Five years after Toyota rolled out a hip, inexpensive and fuel-efficient brand called Scion, the Japanese automaker still sees it as a tool to attract young buyers. But slowing sales of Scion's eye-catching vehicles indicate they may be losing some cachet.

Scion's August sales in the U.S. tumbled nearly 20 percent from a year earlier. So far this year, sales are up 2 percent _ a noteworthy increase given the tough auto market. But that's compared to a remarkable slump for the brand in 2007, and it pales next to the growth of Toyota's and other automakers' small cars.

"There's real, viable opportunity for these models," said Rebecca Lindland, auto analyst with the Waltham, Mass.-based consulting firm Global Insight. "It seems a little bit strange that... // CNNMoney.com

NEW YORK - Five years after Toyota rolled out a hip, inexpensive and fuel-efficient brand called Scion , the Japanese automaker still sees it as a tool to attract young buyers. But slowing sales of Scion's eye-catching vehicles indicate they may be losing some cachet.

Scion's August sales in the U.S. tumbled nearly 20 percent from a year earlier. So far this year, sales are up 2 percent -- a noteworthy increase given the tough auto market. But that's compared to a remarkable slump for the brand in 2007, and it pales next to the growth of Toyota's and other automakers' small cars.

"There's real, viable opportunity for these models," said Rebecca Lindland, auto analyst with the Waltham, Mass.-based consulting firm Global Insight. "It seems a little bit strange that they wouldn't be saying,... // Chicago Tribune

The Associated Press (Enlarge photo)

NEW YORK (AP) Five years after Toyota rolled out a hip, inexpensive and fuel-efficient brand called Scion, the Japanese automaker still sees it as a tool to attract young buyers. But slowing sales of Scion's eye-catching vehicles indicate they may be losing some cachet.

Scion's August sales in the U.S. tumbled nearly 20 percent from a year earlier. So far this year, sales are up 2 percent a noteworthy increase given the tough auto market. But that's compared to a remarkable slump for the brand in 2007, and it pales next to the growth of Toyota's and other automakers' small cars.

"There's real, viable opportunity for these models," said Rebecca Lindland, auto analyst with the Waltham, Mass.-based consulting firm Global Insight. "It seems a little bit strange that they wouldn't be... // The Associated Press

The Associated Press (Enlarge photo)

NEW YORK (AP) Five years after Toyota rolled out a hip, inexpensive and fuel-efficient brand called Scion, the Japanese automaker still sees it as a tool to attract young buyers. But slowing sales of Scion's eye-catching vehicles indicate they may be losing some cachet.

Scion's August sales in the U.S. tumbled nearly 20 percent from a year earlier. So far this year, sales are up 2 percent a noteworthy increase given the tough auto market. But that's compared to a remarkable slump for the brand in 2007, and it pales next to the growth of Toyota's and other automakers' small cars.

"There's real, viable opportunity for these models," said Rebecca Lindland, auto analyst with the Waltham, Mass.-based consulting firm Global Insight. "It seems a little bit strange that they wouldn't be... // The Associated Press

Houston Chronicle (Enlarge photo)

NEW YORK — Five years after Toyota rolled out a hip, inexpensive and fuel-efficient brand called Scion, the Japanese automaker still sees it as a tool to attract young buyers. But slowing sales of Scion's eye-catching vehicles indicate they may be losing some cachet.

Scion's August sales in the U.S. tumbled nearly 20 percent from a year earlier. So far this year, sales are up 2 percent — a noteworthy increase given the tough auto market. But that's compared to a remarkable slump for the brand in 2007, and it pales next to the growth of Toyota's and other automakers' small cars.

"There's real, viable opportunity for these models," said Rebecca Lindland, auto analyst with the Waltham, Mass.-based consulting firm Global Insight. "It seems a little bit strange that they wouldn't be... // Houston Chronicle

Toyota priced the cars inexpensively and made them highly customizable, with options like fancy wheel covers and an array of audio upgrades. No-haggle pricing in hip showrooms was designed to make the purchase process easier on young buyers.

Toyota executives say Scion was never meant to be a top-selling brand, but is more about appealing to Generation Y and, ultimately, hooking its members as long-term customers.

Indeed, Scion buyers are the youngest in the industry, with a median age 20 years younger than Toyota's 52, said Scion Vice President Jack Hollis. And 47 percent of Scion buyers later purchase either a Toyota or another Scion, according to J.D. Power and Associates' Power Information Network.

"Scion is not about how many, but about who and how meaning who we sell them to, and... // Baltimore Sun