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11/10/2008 23:02. In recent years, the American automakers and their loyal fans have complained of a "perception gap" in which consumers judge today's domestic cars based on the problems of old that drove people to Japanese competitors.

A series of online ads for General Motors tries to address this by comparing their products to popular Honda and Toyota products, particularly in terms of their gas consumption.

"Some think the imports are more fuel-efficient," many of the ads read, showing a picture of a foreign-made automobile, with an arrow pointing at the word "perception." The arrow then points to the word "truth" and a GM product with a higher fuel economy rating appears.

But although it is true that some consumers can be disinclined to consider American-brand cars, these GM ads approach a tone... // Examiner.com