U.S. News Rankings & Reviews (Enlarge photo)

USA Today reports, "Toyota announced Thursday what is calls its most sweeping credit incentive-discount program ever...In a bid to revive traffic in showrooms, Toyota will offer 0% financing on 11 models through Nov. 3. The deal covers most of the Toyota brand except hybrids and the Yaris subcompact. The company's Scion and Lexus brands are not included." The move is highly unusual for Toyota.  While domestic automakers have used incentives to sell cars in a slow economy many times, Toyota is known for resisting the urge to heavily discount cars.

The Detroit News characterizes the offer as "the latest sign of the mounting woes in the auto industry."  They note that "Toyota has been spending far less on incentives than Detroit's Big Three automakers."   The Japanese company "spent... // U.S. News Rankings & Reviews

Cars.com (Enlarge photo)

It’s a tough time for everyone in the auto business, but especially for Toyota. The Japanese automaker’s decline in sales has outpaced the market this year, and the company is already predicting a large drop-off from its 2007 sales figures. To stop the sales slide, Toyota is offering zero-percent financing on a variety of models.

Until Nov. 3, qualified customers can get zero-percent financing on 36- to 60-month loans on the... // Cars.com

The Toyota Motor Corp in the US has responded to low car sales figures by allowing customers to buy at a zero-percent interest financing plan.

Toyota has announced the move sinc its US sales dropped 32.3 percent last month.

US sales for the automotive industry as a whole have hit their lowest levels since 1993, with some of the affect felt due to the economic crisis and also Gulf Coast hurricanes. // South Korea News

The Toyota Motor Corp in the US has responded to low car sales figures by allowing customers to buy at a zero-percent interest financing plan.

Toyota has announced the move sinc its US sales dropped 32.3 percent last month.

US sales for the automotive industry as a whole have hit their lowest levels since 1993, with some of the affect felt due to the economic crisis and also Gulf Coast hurricanes. // Amsterdam News.Net

The Toyota Motor Corp in the US has responded to low car sales figures by allowing customers to buy at a zero-percent interest financing plan.

Toyota has announced the move sinc its US sales dropped 32.3 percent last month.

US sales for the automotive industry as a whole have hit their lowest levels since 1993, with some of the affect felt due to the economic crisis and also Gulf Coast hurricanes. // Albuquerque News.Net

Oct 04, 2008 (Detroit Free Press - McClatchy-Tribune Information Services via COMTEX) -- TM | Quote | Chart | News | PowerRating -- In the wake of disastrous September sales figures, Toyota Motor Corp. has unveiled a 0% interest rate on eleven 2008 and 2009 Toyota-brand models for up to five years, including Camry and Corolla, its two top sellers.

"With the conditions we saw last month we thought this would be a great opportunity to bring customers back to the showroom," said Toyota spokeswoman Zoe Zeigler.

The move is a sign that the world's most profitable automaker has been hurt by the nation's economic crisis.

"The more Toyota becomes like General Motors, the more it has to rely on consumer incentives," said Art Spinella, president of CNW Marketing Research Inc.

Toyota's 0%... // Trading Markets

Oct 03, 2008 (Detroit Free Press - McClatchy-Tribune Information Services via COMTEX) -- TM | Quote | Chart | News | PowerRating -- In the wake of disastrous September sales figures, Toyota Motor Corp. has unveiled an unprecedented 0% interest rate on eleven 2008 and 2009 Toyota brand models for up to five years, including even Camry and Corolla, its two top sellers.

The move is yet another sign that the world's second largest automaker has been severely hurt by the deep U.S. economic crisis, which has caused sales to slip to their lowest point since 1993.

"Toyota has always had some fairly extensive incentives but they have always been to dealers and not to consumers. Clearly, that hasn't worked this year," said Art Spinella, president of CNW Marketing Research, Inc. "The more Toyota... // Trading Markets

Toyota, which has traditionally avoided such sales promotions, announced the move after its U.S. sales dropped a staggering 32.3 percent last month, The Detroit Free Press reported Saturday.

The poor numbers came as U.S. sales for the automotive industry as a whole hit their lowest levels since 1993. Toyota officials told the newspaper that the housing crisis and Gulf Coast hurricanes affected sales while the Wall Street financial crisis hit... // Post Chronicle

DETROIT, Oct 4, 2008 (UPI via COMTEX) -- TM | Quote | Chart | News | PowerRating -- Toyota Motor Corp. is responding to disastrous September sales figures by rolling out a zero-percent interest financing plan, the company said.

Toyota, which has traditionally avoided such sales promotions, announced the move after its U.S. sales dropped a staggering 32.3 percent last month, The Detroit Free Press reported Saturday.

The poor numbers came as... // Trading Markets

DETROIT, Oct. 4 (UPI) -- Toyota Motor Corp. ( NYSE:TM ) is responding to disastrous September sales figures by rolling out a zero-percent interest financing plan, the company said.

Toyota, which has traditionally avoided such sales promotions, announced the move after its U.S. sales dropped a staggering 32.3 percent last month, The Detroit Free Press reported Saturday.

The poor numbers came as U.S. sales for the automotive industry as a whole... // United Press International

But after the top Japanese automaker posted a 32 percent drop in September sales that only domestic competitors had experienced until now, the question is: Is it enough to get people to buy?

"I don't think it's going to just open the floodgates," said Jessica Caldwell, an analyst at the auto Web site Edmunds.com. "But it's going to help a lot of people who want a quality car, who don't want to worry about it, and are now going to be able to afford it because of this deal."

Toyota's U.S. division said Thursday night it will offer the free financing on 11 models with terms ranging from 36 to 60 months. The incentive expires Nov. 3.

Toyota is offering the deal on a wide variety of vehicles, including the Matrix, Corolla, Camry, RAV 4, Highlander, FJ Cruiser, 4Runner, Sequoia, Sienna,... // Traverse City Record Eagle

Taking aim at the credit squeeze which has sidelined many of today's new-car buyers, the attractive offer is unprecedented for Toyota.

"Not only do we have the inventory of today's sought after fuel-efficient models, but we have the capacity through Toyota Financial Services to finance or lease them," said Toyota Division General Manager Bob Carter.

The Toyota models qualifying for this offer are: Matrix, Corolla, Camry, RAV4, Highlander, FJ... // The FINANCIAL

Houston Chronicle (Enlarge photo)

A sales consultant walks through the Fred Haas Toyota World showroom in Spring earlier this year. Toyota's U.S. division said Thursday it will offer the free financing on 11 models with terms ranging from 36 to 60 months.

NEW YORK — Toyota Motor Corp.'s unprecedented offer of zero-percent financing on nearly a dozen models is trying to make the point that tight credit is no excuse for buyers — in fact, it's literally giving credit away for free.

But after the top Japanese automaker posted a 32 percent drop in September sales that only domestic competitors had experienced until now, the question is: Is it enough to get people to buy?

"I don't think it's going to just open... // Houston Chronicle

Potential car and truck buyers are sitting on the side of the road, but Toyota Motor Corp. hopes to get them driving again with zero-percent financing.

The Japanese automaker's U.S. division said late Thursday it would offer the incentive on 11 models, including the San Antonio-made Tundra and the Matrix, Corolla, Camry, RAV4, Highlander, FJ Cruiser, 4Runner, Sequoia, Sienna and Tacoma.

Financing terms range from 36 to 60 months on sales by Nov. 3, according to a news release.

“We don't consider it marketing,” Zoe Zeigler, media relations specialist with Toyota Motor Sales USA, said Friday. “We consider it a tactical response to what's going on the marketplace.”

The economic crisis has meant fewer would-be buyers browsing at Toyota dealerships.

“Frankly, people just... // San Antonio Express

The Ledger (Enlarge photo)

NEW YORK | Toyota Motor Corp.'s unprecedented offer of zero-percent financing on nearly a dozen models is trying to make the point that tight credit is no excuse for buyers - in fact, it's literally giving credit away for free.

But after the top Japanese automaker posted a 32 percent drop in September sales that only domestic competitors had experienced until now, the question is: Is it enough to get people to buy?

"I don't think it's going to just open the floodgates," said Jessica Caldwell, an analyst at the auto Web site Edmunds.com. "But it's going to help a lot of people who want a quality car, who don't want to worry about it, and are now going to be able to afford it because of this deal."

Toyota's U.S. division said Thursday night it will offer the free financing on 11 models... // The Ledger

After universally sour September sales, the car industry is reeling despite the longer-term boon that the $25 billion loan deal may provide. Weak credit is believed to be the primary culprit of the especially low sales figures, and so Toyota is taking steps to combat that problem by offering its own 0% financing incentive on 11 select models in the U.S.

Following in the footsteps of its Detroit-based counterparts, Toyota has somewhat uncharacteristically bowed to the pressure of the market and sweetened its deals with the financing offer. The move is one that smacks of necessity, however, as the company faced a 32% sales decline last month. The 0% deal marks the first time in almost 7 years... // Motor Authority

NEW YORK - Toyota Motor Corp.'s unprecedented offer of zero-per cent financing on nearly a dozen models is trying to make the point that tight credit is no excuse for buyers - in fact, it's literally giving credit away for free.

But after the top Japanese automaker posted a 32 per cent drop in September sales that only domestic competitors had experienced until now, the question is: Is it enough to get people to buy?

"I don't think it's going to just open the floodgates," said Jessica Caldwell, an analyst at the auto Web site Edmunds.com. "But it's going to help a lot of people who want a quality car, who don't want to worry about it, and are now going to be able to afford it because of this deal."

Toyota's U.S. division said Thursday night it will offer the free financing on 11... // New Brunswick Business Journal

NEW YORK (AP) - Toyota's unprecedented zero-percent financing offer on nearly a dozen models is trying to make a point: Tight credit is no excuse for buyers.

In fact, it's giving credit away for free.

Analysts say the move isn't likely to open the floodgates. But it's probably an attempt to kick-start sales considering disappointing results.

The top Japanese automaker this week posted a 32% drop in September sales.

Nearly all automakers... // WLNS

Toyota Motor Corp.'s unprecedented offer of zero-percent financing on nearly a dozen models is trying to make the point that tight credit is no excuse for buyers -- in fact, it's literally giving credit away for free.

But after the top Japanese automaker posted a 32 percent drop in September sales that only domestic competitors had experienced until now, the question is: Is it enough to get people to buy?

"I don't think it's going to just open the floodgates," said Jessica Caldwell, an analyst at the auto Web site Edmunds.com. "But it's going to help a lot of people who want a quality car, who don't want to worry about it, and are now going to be able to afford it because of this deal."

Toyota's U.S. division said Thursday night it will offer the free financing on 11 models with... // BusinessWeek

NEW YORK (Associated Press) - Toyota Motor Corp.'s unprecedented offer of zero-percent financing on nearly a dozen models is trying to make the point that tight credit is no excuse for buyers _ in fact, it's literally giving credit away for free.

But after the top Japanese automaker posted a 32 percent drop in September sales that only domestic competitors had experienced until now, the question is: Is it enough to get people to buy?

"I don't think it's going to just open the floodgates," said Jessica Caldwell, an analyst at the auto Web site Edmunds.com. "But it's going to help a lot of people who want a quality car, who don't want to worry about it, and are now going to be able to afford it because of this deal."

Toyota's U.S. division said Thursday night it will offer the... // CNNMoney.com