Flogging a 4x4 is not an easy business nowadays. They are expensive
to run, hated by drivers of reasonably-sized cars and impossible to
justify anywhere but off-road.
So the honeymoon, it is fair to say, is over. Any manufacturer
launching a bona fide off-roader needs to have a bloody good sales
pitch and realistic expectations about sales volumes. And with its
new Cherokee, now on sale in the UK, Jeep reckons it has both.
Jeep is realistic: it is hoping to sell 500 Cherokees in UK. That's
a modest target, but dealers will still have their work cut out to
persuade potential buyers that this car makes sense. In automatic
form this 2.8 diesel pumps out 242g/km of carbon dioxide - putting it in Band G - and will only give you an average fuel
consumption of around 31mpg. Those two facts... //
Channel 4 News