Flogging a 4x4 is not an easy business nowadays. They are expensive to run, hated by drivers of reasonably-sized cars and impossible to justify anywhere but off-road.

So the honeymoon, it is fair to say, is over. Any manufacturer launching a bona fide off-roader needs to have a bloody good sales pitch and realistic expectations about sales volumes. And with its new Cherokee, now on sale in the UK, Jeep reckons it has both.

Jeep is realistic: it is hoping to sell 500 Cherokees in UK. That's a modest target, but dealers will still have their work cut out to persuade potential buyers that this car makes sense. In automatic form this 2.8 diesel pumps out 242g/km of carbon dioxide - putting it in Band G - and will only give you an average fuel consumption of around 31mpg. Those two facts... // Channel 4 News