Kia.com Takes Top Spot Among Auto Sites

04/07/2008 09:54. J.D. Power surveyed nearly 11,500 consumers who indicated they would be in the market for a new car within the next 24 months, and asked them to perform various tasks on the manufacturer's Web sites. Then the firm gauged their satisfaction in terms of how easy it was to get information and the site's speed and navigation scheme, as well as its overall appearance.

Kia.com scored well in all four categories, earning a score of 872 (out of 1,000). The auto manufacturer beat out Hummer.com--which took the top spot in the January MWES--by almost 20 points. Ford and Mazda followed closely behind, with scores of 871 and 870, respectively. In contrast, Pontiac, Audi and Scion came in at the bottom of the pack, with scores of 816, 807 and 802, respectively.

Still, according to Arianne Walker,... // MediaPost Publications