04/07/2008 21:31. Lotus has launched a weird Faceless People viral advertising campaign to drum up interest in its forthcoming Eagle.

The campaign has people dressing up in Halloween-style masks, which make them look like they have no face. So far the faceless aliens have attracted national press attention, turning up at Wimbledon and the Harrods Summer Sale. But until now their motivation was unclear.

Autocar understands that Lotus has employed a modern advertising agency to oversee a leftfield viral... // Autocar