American International Automobile Dealers Association (Enlarge photo)

21/10/2008 08:15. While in Spain earlier this year to test drive the new Audi A4, Johann Van Nysschen, the CEO of Audi USA, told a group of auto journalists The A4 is our most important car and represents almost 50 percent of our volume in North America. He added, An aggressive marketing campaign for the A4 was under development and would be launched later in the year.

To get a better sense of the parameters of the A4 campaign, AIADA contributing editor Marty Bernstein sat down with Scott Keogh, the brands CMO, this fall. Keogh, who joined Audi a couple of years ago after a heading the Smart division for Mercedes, is a focused marketing strategist unafraid of using compelling and unusual advertising to draw attention to a brands attributes.

Over the past several months, Audis PR department turned up the... // Autochannel

Total: 2 news articles, 1 photos
First News Article: American International Automobile Dealers Association, 18/10/2008 00:41