12/08/2008 23:08. Shanghai GM is set to launch a new version of its self-developed brand the Buick Regal later this year. Along with the newly rolled-out Buick LaCross, the new Regal is expected to capture large market share in China's mid-class auto market.

The launch of the Buick Regal in 2002 is seen as a landmark event on Shanghai GM's auto-making road. As a model specially designed for the Chinese market, the elegant, comfortable, luxury Regal has been well received by Chinese customers. It has been a model of Shanghai GM to rival Accord, Passat and often topped the sales list in the mid-class car market in China.

But recently, its rival models have new-generation products on sale and this renders the Buick Regal obsolescent. In order to maintain its... // Autochannel