28/08/2008 17:37. DETROIT - Chrysler Is Putting Its Dodge Viper Sports Car Business
Up for Sale in the Latest Move by a U.S. Automaker to Shed a Niche
Product. The No. 3 U.S.-based car company said wednesday that it had been
approached by potential buyers for the Viper Unit, which Chrysler
wants to sell as part of its strategy of focusing on a smaller
number of core products. Analysts said the division could fetch up
to $100 million. Potential buyers include East Asian and Indian
automakers that have been looking to get instant entree into global
markets by buying established brands. Indian automaker Tata, for
instance, bought the Land Rover and Jaguar brands from Ford this
year. General Motors' Hummer brand is also for sale. All three of
the Detroit automakers are losing money as they try to meet
shifting... //
News & Observer 