MLADA BOLESLAV September 15, 2008: As kodas newest model is about to be unveiled in showrooms across the UK, we take a look at how the Czechs are celebrating the arrival of the New Superb at its birthplace in Mlad Boleslav.

Located about an hours drive from the capital Prague, this bustling Czech town has been at the heart of kodas development for over a hundred years. With the design centre, factory and museum based here, Mlad Boleslav is kodas nerve centre and every residents life is inevitably linked to the countrys greatest brand in some way.

This link could not be more real for a handful of local artists who come together ahead of kodas anniversaries, campaigns and other landmarks for the sole purpose of creating the ultimate work of functional art.

In typical Central European... // Autochannel