04/09/2008 08:20. Publicis Mojo's new campaign for the Toyota Camry in Australia is an unpretentious and inventive tale about finding inspiration and the connectivity of ideas.

The :60 spot features earnest young engineers in lab coats carrying out experiments and exchanging ideas. Above their heads, represented by abstract 3D "widgets," are their ideas and contribution to the whole. We follow the journey of a team member struggling to find his own widget.

London's Academy Films director Nick Gordon's warm and low-key approach effortlessly conveys all aspects of the campaign's "Every bit brilliant" tag.

FUEL worked closely with production designer, Michael Phillips, regarding the widget designs. VFX supervisor Simon Maddison said, "Some of the widgets were... // VFXWorld