Volkswagen is launching an online campaign with The Times to promote its new Passat CC.

The campaign will focus on a newly created online hub on the newspaper's website, devised by Tribal DDB London. It will star comedian Tony Hawk in six video podcasts, covering subjects such as wine and travel, which will be available to view weekly on the portal. It will also include editorial and user generated content.

The site aims to provide users with entertaining content that enables them to get involved by entering their own tips on how to streamline life.

Ben Clapp, Volkswagen's creative director... // Marketing Week