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03/07/2008 02:33. FRANCE/GERMANY. Parfums Azzaro, the long-term licensee for Porsche Design fragrances, unveiled further details of its first-ever launch, Porsche Design The Essence, during a travel retail briefing at the Azzaro offices in Paris on Monday.

As previously reported , German luxury brand Porsche Design will enter the selective fragrance arena later this year, in partnership with Clarins Group-owned Parfums Azzaro.

Aimed at style-conscious men aged from 35 to 55, The Essence bottle is made from blue frosted glass with black brushed metal details and was designed by the Porsche Design team, based at their studio in Zell am See in Austria. The linear bottle has no lid or cap, allowing the user to simply push a button to release the juice.

The juice, created by IFF, is described as fresh,... // MoodieReport