| Porsche 911 Carrera 29/06/2008 07:17. When cars reach a certain age, manufacturers do a predictable
thing. They’re not old enough to justify being replaced but
sales are sliding as newer rivals come along; if you do nothing,
soon they will be on the skids. The trick is to appear to produce a
new car while in reality changing hardly anything at all. You
design some new lights and bumpers because that way you can change
its looks dramatically for little money. Then you reskin the
interior and, voilà, maximum perceived change for minimum
incurred cost. That is the game. Unless, of course, you are Porsche and the car in question is the
911. Then what you do is change the way it looks not at all and
instead spend four years designing two brand-new and no doubt
hideously expensive engines to replace two already brilliant... // Times Online
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