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Porsche 911 Carrera
Porsche 911 Carrera
Times Online
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29/06/2008 07:17. When cars reach a certain age, manufacturers do a predictable thing. They’re not old enough to justify being replaced but sales are sliding as newer rivals come along; if you do nothing, soon they will be on the skids. The trick is to appear to produce a new car while in reality changing hardly anything at all. You design some new lights and bumpers because that way you can change its looks dramatically for little money. Then you reskin the interior and, voilà, maximum perceived change for minimum incurred cost. That is the game.

Unless, of course, you are Porsche and the car in question is the 911. Then what you do is change the way it looks not at all and instead spend four years designing two brand-new and no doubt hideously expensive engines to replace two already brilliant... // Times Online

Total: 7 news articles, 4 photos
First News Article: MotorTrend Magazine, 25/06/2008 02:31


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