10/06/2008 18:28. Dubai, UAE - June 10, 2008 :  The Middle East has been a major driver in the Rolls-Royce Bespoke Programme - the facility which allows customers to create unique features and specifications for their cars.

The company has revealed that the region boasts one of the highest volumes of Bespoke orders, having doubled its share of sales over the first quarter 2007 and featuring the richest specifications for individual cars in the world.

The most recent and dramatic example of a special Bespoke model, was unveiled at the opening of a new Rolls-Royce showroom in Doha. It was a special Phantom Drophead Coupé, called “Arabesque” and commissioned for The Prince’s School of Traditional Arts in London. The school's mission is to keep the traditional arts of all the world's great cultures... // Middle East Events