Easier (Enlarge photo)

Skoda Auto will act as the Main Partner of the legendary Tour de France for the fifth time this year. The cornerstone of the Company's presentation will be the new-generation Skoda Superb – the official vehicle of the Tour de France. The Superb will be used by TdF Director Christian Prudhomme and members of the TdF organisation team, as well as VIP guests. In addition, the new model will play a dominant role in the advertising convoy familiar to fans along the route. The TdF will see about 250 Skoda vehicles of all currently available model lines this year.

“Our involvement in cycling and, in particular, the partnership with the Tour de France is part of our long-term strategy, the objectives of which are to team up with the best to increase brand awareness and visibility on... // Easier

MLADA BOLESLAV - July 3, 2008: koda Auto will act as the Main Partner of the legendary Tour de France for the fifth time this year. The cornerstone of the Company's presentation will be the new-generation koda Superb the official vehicle of the Tour de France. The Superb will be used by TdF Director Christian Prudhomme and members of the TdF organisation team, as well as VIP guests. In addition, the new model will play a dominant role in the advertising convoy familiar to fans along the route. The TdF will see about 250 koda vehicles of all currently available model lines this year.

Our involvement in cycling and, in particular, the partnership with the Tour de France is part of our long-term strategy, the objectives of which are to team up with the best to increase brand awareness and... // Autochannel