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Maruti Suzuki, Big FM join hands to roll out ‘The WagonR Smart Hunt’ 25/09/2008 15:50. In a bid to promote the WagonR Duo, Maruti Suzuki India Ltd and Big
FM have embarked on ‘The WagonR Smart Hunt’. The
month-long national activity will see individuals taking part in
the contest both on-air and off-air. Conceptualised by Big FM and
Hakuhodo Percept, the contest is being promoted through a 360
degree initiative with OOH and on-ground activations at Café
Coffee Day, Reliance Webworld and Bigfliks.com. Shashank Srivastava, Chief General Manager – Marketing, Maruti Suzuki India Ltd, said, “The starting point of the contest is that the WagonR Duo has fetched a good response from consumers owing to its fuel efficiency and the option of switching between LPG and petrol. The car aptly propositions ‘For the smarter generation’, and the contest is a tool to... // exchange4media.com Total: 4 news articles First News Article: Media Newsline, 23/09/2008 17:51 |