Suzuki teams up with Disney Pixar in WALL-E film promotion

12/07/2008 02:32. The agreement will see Suzuki use the WALL-E robot in its
promotional activities and the brand will also be offering free
tickets to the film as prizes when a car is taken on a test drive
from a franchised dealership. // Motor Trader

11/07/2008 21:03. Suzuki GB PLC is embarking on a joint partnership promotion with Disney Pixar for its latest animated creation – WALL-E - which goes on general release on 18 July.

The partnership enables Suzuki to collaborate and create awareness with another global brand which has similar values such as honesty, fun and excitement but most importantly links itself with younger people and families; two of Suzuki’s target groups. In true Pixar fashion, the film appeals to both Children and Adults alike.

The film is set 700 years into the future and WALL-E, (full name Waste Allocation Load Lifter–Earth) is a lone robot roaming around the planet. For hundreds of years WALL-E has had the mammoth task of cleaning up after humans destroyed the Earth with rubbish.

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