23/07/2008 18:38. This is an advertisement.

Toyota Motor Sales (TMS) and Conill are turning heads and changing perceptions this summer for the launch of the 2009 Toyota Camry with the extension of the award-winning “Camry-ality” integrated marketing campaign breaking this week with two 30-second commercials across several networks.

The underlying theme of the effort, “It’s never too late to change your mind,” features consumers reversing their perceptions about the power and performance of Toyota’s flagship Camry, the number-one vehicle in its class. Print and interactive advertising and a Camry microsite will roll out in September.

“During focus groups with Hispanic consumers, we learned that their impressions of Camry’s performance lagged behind those of its stellar design and... // TAXI Design Network