Honda Rolls Out a Hybrid to Challenge Toyota

04/10/2008 09:20. “also being shown here, and a hybrid version of the Fit and Jazz compacts. Honda executives said privately that the company had re-evaluated its strategy” // New York Times

03/10/2008 22:06. Honda president Takeo Fukui says the five-door Insight petrol-electric hybrid hatchback – introduced yesterday (October 2) at the Paris auto show - will challenge the success of rival Toyota.

It would go on sale in Japan, Europe and North America in the second quarter of 2009, targeting annual sales of 200 000.

He said Honda's response to the Toyota Prius "will be priced significantly lower than any other hybrid car on the market, making the low emission technology... // Motoring