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Toyota Says Honda Hybrid Won't Hurt Prius; Demand Tops Supply
18/09/2008 07:53. Sept. 17 (Bloomberg) -- Toyota Motor Corp. said plans announced last month by Honda Motor Co . for an inexpensive gasoline-electric vehicle aren't a threat because U.S. demand for Toyota's fuel-saving Prius hybrid exceeds supply.

``There's plenty of room for both of us to sell probably whatever we can produce,'' Jim Lentz , president of Toyota's U.S. sales unit, said in an interview in Detroit yesterday.

Demand for the Prius, the top-selling hybrid, outstripped production increases at Toyota's plants in Japan this year as gasoline prices topped $4 gallon in the U.S. Toyota has said it wants to halve the cost of Prius' motors, batteries and other unique parts and by 2010 supply battery packs for a million vehicles annually.

``Intentions to purchase Prius skyrocketed, from a little bit... // Bloomberg