28/08/2008 16:02. Volkswagen is launching a direct mail campaign in a bid to promote its new luxury coupe, the Passat CC.

The pack, created by Proximity London, will target 30,000 successful, career-minded men, aged over 40 years old. The campaign emphasises the cars streamlined nature and the pack has been designed so it instantly evokes its aerodynamic shape, with an arched brochure to replicate the design.

Recipients will be given the chance to win a luxury holiday at the Hotel... // PrecisionMarketing