Business Times - Malaysia (Enlarge photo)

26/08/2008 08:50. VOLVO Car Malaysia Sdn Bhd has lowered the price of Volvo’s premium entry level sedan, the 2.4-litre S40, to boost sales especially from potential buyers of Japanese models such as Toyota Camry and Honda Accord.

The facelift S40 launched yesterday now sells at RM169,500 (on the road without insurance), more than RM10,000 off the RM181,500 price tag of its predecessor.

“The refreshed S40 is more than 30 per cent lower than its main European rivals (the likes of BMW 3 Series, Mercedes-Benz E-Class and Audi A4),” VCM president Robert Norrman said at the model’s launch in Kuala Lumpur.

Norrman noted that the profile of an S40 buyer is generally someone who is young and wants to upgrade from an Asian or Japanese brand, to enjoy a premium, luxury car with better performance... // Business Times - Malaysia